Back to blog
29-09-2026 · Trends
Natural, vegan hair care: why we switched
More and more clients ask what goes on their hair. We work with I.C.O.N., and here's what 'natural and vegan' means in a shampoo.
In the salon we use I.C.O.N., a hair care brand with naturally derived ingredients, vegan formulas and a commitment to the environment.
What it means
- Vegan: no animal-derived ingredients.
- Natural: plant oils and extracts instead of many synthetic components.
- Responsible: packaging and processes designed to reduce impact.
Can you tell?
Yes, especially on coloured, dry or sun-damaged hair: it feels softer and colour lasts longer. That's why we also use it in our hydrating treatments.
At home
Salon results last longer with the right shampoo and mask at home. Ask us in the shop and we'll recommend what suits you.


